7 Sections
21 Lessons
Lifetime
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Module 1: Introduction to Digital Marketing
1
1.1
Introduction to Digital Marketing
Module 2: Marketing Fundamentals
3
2.1
Marketing Concepts & Terminology
2.2
Customer Journey & Funnel
2.3
Value Propositions & Positioning
Module 3: Digital Strategy and Planning
4
3.1
Setting SMART Marketing Goals
3.2
Market & Competitor Analysis
3.3
Channel Selection & Budget Allocation
3.4
Campaign Planning & Roadmapping
Module 4: Social Media Marketing
6
4.1
Platform Overview (Facebook, Instagram, LinkedIn, X, TikTok, YouTube)
4.2
Social Media Strategy & Content Calendars
4.3
Community Management & Social Listening
4.4
Influencer & Creator Marketing
4.5
Paid Social Advertising
4.6
Crisis & Reputation Management
Module 5: Search Engine Optimization and Blogging
7
5.1
Introduction to SEO
5.2
Practicals – Blog Setup
5.3
Practicals – Website Pages
5.4
Practicals -Blog Posts
5.5
Practicals – Blog Posts Continuation
5.6
Practicals – Yoast SEO Plugin
5.7
Practicals – Yoast Implementation
Module 6: Analytics, Data and Measurement
0
Module 7: Email Marketing
0
Digital and Social Media Marketing
Curriculum
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